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Northern Ireland launches online TV service

Guardian Government Published 04 February 2011

Northern Ireland launches online TV service

The Northern Ireland Executive has launched an online video player on its website, with material from broadcaster UTV

The government described Nidirect TV as an information service that offers a series of short instructional videos and advice "on a broad range of subjects".

All of the videos have been produced in conjunction with Northern Irish television channel UTV.

First minister Peter Robinson said that the NIdirect government website had grown steadily since its launch in 2009, and that it was the right time for this development.

"This suite of short films will be a major addition to the way that information is presented to the public and presents users with a choice in terms of how they access information," he said.

Deputy first minister Martin McGuinness explained that it was important to introduce new media to the site. He added: "The internet and social networking is a vital and growing aspect of all our lives, the executive through NIdirect recognises this and strives to meet the information needs of our people."

The government also plans to develop its website further over the next year by introducing more transactions and other tools such as online forms.

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